2wix

A maximalist card game of snap bringing the “two is more than one” concept to life through gamification.

problem

Twix hasn't been relevant for the past decade, and they are struggling to target people aged 18 to 35 around the world. Twix believe that they see the chocolate bar at the counter, but probably haven't engaged with the brand or purchased it in a while.

solution

Our solution involved placing cards for the Snap game within the Twix packaging, encouraging more consumers to buy more Twix bars and collect cards to make the experience with the brand more immersive.

2wix is a card game of Snap, which can be played single player via memory with cards being faced down, or multiplayer with users shaking their phone to shuffle a random card to the surface and the first to say "Twix" gains the card.

The digital game is also physical with two cards being placed within Twix packets as collectibles and can be played physically if consumers wish. The digital game would be placed as a QR code on the Twix packaging.

In collaboration with: Shivam Chhaya, Shahbaaz Zeb and Yichen Xu

year

2026

timeframe

1 month

tools

Adobe Creative Cloud, Figma